DDW uncovered a simple brand truth from which we created an entire campaign. Decathlon designs and produces every item they sell, so quality is high and costs are low. This translates to amazing products at amazing prices – making sports accessible for everyone.
This creative work then came to life through eye catching headlines, bold type, vivid colors and engaging video clips.
Our media solution was an integrated mix of paid and earned social, experiential and out-of-home advertising – all concentrated around Emeryville and the adjacent communities.
For social, we created video demonstrations of innovative Decathlon products (like a tent that can be set up in 2 seconds and a full-face snorkel that lets you breathe through your nose and mouth), as well as videos touting Decathlon’s unique product assortment spanning more than 80 different sports.
