Layla entrusted DDW to help find their voice and bring it to life.
Re-imagining what Layla Sleep brand could be visually, verbally and digitally, DDW crafted a strategic brand story narrative that is both authentic and bold, so it grabs shoppers by their PJs.
With that as the foundation, we created a vibrant and sunshiny look & feel that awakened the brand.
We designed their new website, including e-commerce, D2C packaging, a share-worthy unboxing experience and even the mattress covers themselves. We art directed several photoshoots, both lifestyle and product, so no one could ever call us copycat again.
“I’ve never seen a team bring our ideas to life with the same creative force they’ve shown. They’re a team of outstanding individuals.”
— LAYLA SLEEP