We also created Mama Bear, an adorable baby brand offering the highest quality organic foods and snacks, as well as hypoallergenic diapers, shampoos and lotions.
With Amazon creating products they knew parents would want, their challenge to DDW was to create a brand that moms would want to trust.
Needless to say, we rose to the occasion – crafting a whole new brand, Mama Bear. DDW developed the Mama Bear name, identity, brand look and feel, and packaging designs across many different products.
Using our proprietary, fast-paced iterative design process, we quickly created a wide range of baby brand concepts and names that Amazon could just as quickly test with consumers. We had many winners, but one really made moms smile.
