Creating compelling
brand experiences.

DDW is a collective of thinkers, storytellers, designers and technologists on a mission to solve some of our client’s toughest marketing problems. We create solutions based on fresh insights, bold ideas and brilliant creativity.

Founded 25+ years ago by Barry Deutsch, Deutsch Design Works, now DDW, has always been one of the most highly trusted and award-winning brand design agencies on the West Coast. Today, DDW is a complete brand and experience design agency, providing a broad array of strategic, design and integrated marketing services.

Our approach is highly collaborative, extremely agile, and always fast-paced. We work in a rapid series of design sprints, creating, iterating and optimizing as we go.

And the best part: it works. We’ve fine-tuned our approach, partnering with some of the top marketers in the world on more than 900+ brand assignments.

Deep brand story +
fresh brand design =
21st century brand
success.

Today, the most successful brands are great storytellers. They have stories that are deep with meaning. Stories brought to life in fresh, surprising ways at every consumer touchpoint. It’s a deceptively simple formula, but’s the foundational principle of everything we do.

Deep brand story.

You may know it as your brand positioning, your brand value proposition, your brand idea, your personality, your purpose. These are all ingredients in what adds up to what we call your Brand Story. We’ll help uncover and articulate your most humanly motivating brand story in ways that will inspire imaginations, create impact and deepen connections.

OUR STRATEGIC SERVICES:

Marketplace and audience analysis
Competitive assessment
Insights
Trends analysis
Opportunity definition
Strategy framework

Brand strategy
Brand story creation
Brand positioning
Brand architecture
Strategic imperatives
Market research & analysis

Fresh brand design.

Fresh Brand Design is the experience your brand delivers at every touchpoint, whether it’s through the design of your product, your packaging, your website or through advertising or social content. Our team of designers and producers can help you activate your brand through experiences that are compelling, cohesive and cost effective.

OUR BRAND DESIGN SERVICES:

Identity design systems
Brand look & feel systems
Brand and product naming
Messaging and copywriting
Packaging system design
Package structures
Website design
Videography & editing

Photography
Imagery and illustration
Iconography
Experiential design
Retail design
Structures and prototyping
Production
Motion graphics
Video

Digital, social, influencer
marketing and more.

Whether it’s designing a campaign, creating social content, or targeting influencers in your category, DDW can help you activate your brand, deepen engagement with your audience and drive business results.

OUR BRAND ACTIVATION SERVICES:

Marketing strategy
Campaign planning
Media planning & buying
Advertising

Social marketing
Influencer marketing
SEO and SEM
Campaign optimization
Results analysis

OUR AGENCY PARTNERS

An ecosystem of
marketing excellence.

DDW is a member of 19 York, an investment company that offers funding, back office support, and business development for a progressive network of marketing communications companies specializing in a wide range of disciplines influencer marketing, earned media and social media amplification, internal communications and culture change, paid performance media and optimization, video content and production, and more. For more information visit: www.19York.com.

OUR CLIENTS: BIG BRANDS
AND START UPS

FUTURE VISION

Sustainability matters.

Consumers are increasingly operating with a sustainability mindset, putting pressure on brands to help them make it a lifestyle. Values-driven consumers increasingly demand options that don’t harm — and, better yet, restore — the planet.

DDW has extensive experience creating sustainable packaging solutions for our clients. We can help you make the sustainability imperative for your brand a reality.

AWARDS

Design awards and innovation.

What’s the point of entering design competitions? To be honest, it’s not something we focus on but we still like to enter — and win. Sometimes we just feel like sharing our work and co-mingling it with the other amazing work that is being produced around the globe.

It’s also nice to be acknowledged by a panel of esteemed design judges. Recognition can be meaningful for the team and our clients. So it’s something we are excited about each year and 2020 is shaping up to be our biggest year to date… stay tuned.

GRAPHIS
GDUSA
PENTAWARDS
COMMUNICATION ARTS
AIGA
ADDYS

Creating compelling brand experiences.

Deep brand story + fresh brand design = 21st century brand success.