Not too long ago, dieting – and being thin – was the norm. But today we strive for healthy lifestyles and products that are naturally nutritious, clean and tasty.
So Think Thin, a delicious brand of nutritional protein bars made with the best ingredients, had a challenge. What to do with their brand? Removing ‘thin’ from their name was the perfect first step – and the start of the evolution.
Now, with a new name like Think!, the packaging system needed to evolve. And in this crowded category of protein bars, granola snacks and good-for-you alternatives, the design needed to stand out.
