Layla Sleep Brand Story Website Design

Layla entrusted DDW to help find their voice and bring it to life.

Re-imagining what Layla Sleep brand could be visually, verbally and digitally, DDW crafted a strategic brand story narrative that is both authentic and bold, so it grabs shoppers by their PJs.

With that as the foundation, we created a vibrant and sunshiny look & feel that awakened the brand.

We designed their new website, including e-commerce, D2C packaging, a share-worthy unboxing experience and even the mattress covers themselves. We art directed several photoshoots, both lifestyle and product, so no one could ever call us copycat again.

“I’ve never seen a team bring our ideas to life with the same creative force they’ve shown. They’re a team of outstanding individuals.”

— LAYLA SLEEP

The new Layla Sleep site launched in January of 2019 and after only a few weeks, performance improved significantly – and it’s still going strong.

We continue to work with Layla Sleep today, including some crazy-fun social media content and campaigns. Check em out in the usual places.

It’s relationships and end-results like these – along with a comfy mattress – that allow everyone to sleep soundly at night.